&honey has become something of a phenomenon in Japan, and the appeal is easy to understand the moment you open a bottle. The line is built around honey, chosen because it holds moisture in the hair rather than simply coating it, and the numbered system takes the guesswork out of your routine. Step 1.0, the shampoo, lathers gently and cleanses without stripping, most noticeable on hair that's coloured, heat-styled or worn out by hard water. Step 2.0, a thick, balm-like treatment, does the real repair work through the mid-lengths and ends. Step 3.0, the hair oil, is lighter than it looks, finishing with softness, shine and heat protection. The honey-and-floral scent leaves hair soft and fluid rather than weighed down.
How to use: Shampoo with 1.0, apply 2.0 from mid-lengths to ends and rinse, then smooth 3.0 through damp ends before blow-drying, or onto dry hair to tame frizz.
