About Us

Hello — I'm Victoria, and this is The Little Japan Shop: a carefully curated collection of Japanese beauty, haircare and lifestyle pieces, sourced in Japan and posted from the UK.

We're a family shop, mother and son, split between two countries. My son Ed lives in Japan, and he's my eyes on the ground. He knows the tried and tested J-beauty staples, but also what's taking off over there — what's selling out in the pharmacies, what people are genuinely talking about — and he sources accordingly, shipping everything over to the UK.

From there, I pack and post every order myself. So you get products sourced in Japan, delivered on UK postage times, with no long wait and no surprises when the parcel arrives.

All of this started with a simple frustration: finding the Japanese beauty products I loved, at sensible prices, without waiting weeks for them. That's still what we're here to fix. We hope you'll find something you love — and if you don't, tell us what you're after and we'll do our best to source it for you.