The Ageing Care Bundle — Hada Labo Gokujyun Alpha Lotion & Firming Cream

The Ageing Care Bundle — Hada Labo Gokujyun Alpha Lotion & Firming Cream

Hada Labo built its reputation on doing less, better. No fragrance, no colourant, no unnecessary extras — just hydration delivered properly, which is why it's been a fixture in Japanese bathrooms for years. This pairing takes that same restraint and turns it towards firmness.

Gokujyun Alpha Medicated Lotion comes first. A Japanese lotion isn't a body lotion but a hydrating toner, and this one is thick, slightly viscous and drinks straight into the skin, layering several forms of hyaluronic acid with retinol to plump and soften the look of fine lines. Gokujyun Ageing Care Firming Cream then seals everything in — richer, more cushioned, and formulated to leave skin feeling supple and resilient rather than heavily coated. Used together, they're a quiet, consistent routine rather than a dramatic one.

How to use

After cleansing, warm two or three drops of the lotion in your palms and press it into damp skin rather than wiping it on, layering a second application anywhere that feels dry. Wait a moment for it to sink in.

Follow with a pea-sized amount of the firming cream, smoothing it outwards across the face and upwards along the jaw and neck. Use both morning and evening; in the morning, finish with sunscreen, which does more for the look of ageing skin than anything else in a routine.

Size: Lotion 170ml, Cream 50g