Rohto Mentholatum - Hada Labo Gokujyun Ageing Care Firming Cream - 50g

Hada Labo Gokujyun Ageing Care Firming Cream — 50g

Hada Labo built its name on doing less, better: no fragrance, no colourant, no unnecessary extras, just hydration delivered properly. This is that same restraint turned towards firmness.

The cream is rich without being heavy — cushioned rather than greasy, it sinks in and leaves skin feeling supple rather than coated. Several forms of hyaluronic acid work at different depths, so moisture is held rather than lost through the night, and skin that had started to look a little tired or slack reads as plumper and more resilient for it. It sits comfortably under makeup in the morning and works equally well as a final overnight layer.

Nothing dramatic, and it isn't sold as such. It's a quiet, consistent cream at a sensible price — the kind of thing people in Japan simply keep repurchasing.

How to use

After cleansing and your lotion or essence, warm a pea-sized amount between your fingers and smooth it outwards across the face, working upwards along the jaw and neck. Use morning and evening.

For a deeper layer, apply slightly more at night and press it in with your palms. Follow with sunscreen during the day.

Size: 50g