A long-standing favourite in Japanese beauty, Kiss Me Heroine Make Long & Curl Mascara in Advanced Film Black built the brand's cult reputation for wide-eyed, fanned-out lashes with real staying power. Its Advanced Film technology forms a flexible, breathable coat around each lash that locks in lift and curl even through humidity and moisture, without the wax-heavy feel of traditional waterproof formulas, making it a good choice for contact lens wearers and sensitive eyes. Despite its hold, it removes easily with warm water alone, no dedicated remover needed. The brush combs and separates lashes from root to tip for length and definition without clumping, while the deep black pigment delivers rich colour that can be built up with extra coats.
How to use: Apply from root to tip, building further coats as needed for extra length and drama.
